San Francisco Pride’s Board President Mikayla Connell stated, “After the first Pink Brick, the Pride Committee received thoughtful feedback from the community that Archbishop Niederauer’s actions in support of Proposition 8 caused significant harm to the LGBT community.  We hope that with this Pink Brick, we can educate the community about Archbishop Niederauer’s work to deny LGBT couples equal protection under the law.  Archbishop Niederauer’s support of Proposition 8, which is not representative of all faith communities or even of all Catholics, has only served to harm LGBT families, many of whom are Catholic themselves.  We find it extremely disturbing that a Church leader in a country founded on the principles of freedom, including religious freedom, would use his position in the church to fight against the secular right of LGBT people to form legally recognized marriages.  No person’s religious faith should define the secular legal rights of other people in the community.  All faiths have the right to define what sacramental marriage is for their faithful – no church has the right to decide what secular marriage is for all other people.  LGBT Americans deserve the promise of America – the promise of equality.  And so today, we throw a metaphorical Pink Brick at Archbishop Niederauer for his attempts to deny us that secular equality.  However, we wouldn’t want the award to go to his head, so Pride’s membership has decided he is only the Runner-Up.  We sincerely hope that the Archbishop comes to embrace the LGBT community instead of work against it, and that we will never have to toss another metaphorical brick at him again – Pride would be happy to engage the Archbishop about how the Church and LGBT communities can support each other on behalf of all the faithful, be they straight or LGBT.”

Each year, the Pride Celebration Committee organizes a Pink Brick Booth on Civic Center Plaza to gather signed statements from Pride attendees to be sent to the annual Pink Brick recipients along with their honor.

In 2008, news pundit Bill O’Reilly received the award for his inflammatory coverage of the LGBT community.  Board President Mikayla Connell delivered the Pink Brick to O’Reilly on air during his news program.

Pride’s Board of Directors elected in May to give a Pink Brick to Carrie Prejean for her comments about same-sex marriage.