Switch Channels For The Parade
New TV Partner KRON 4 To Boost Broadcast Audience

The Pride Committee will be partnering with KRON 4, the Bay Area’s News Station, for the live television broadcast of this year’s SF Pride Parade. The live broadcast will immediately follow the #1 rated KRON 4 Morning News on Sunday. With those viewers plus viewers tuning in for the Parade, the television audience is predicted to be a record.

SF Pride President, Joey Cain, said:

“We are looking forward to working with KRON 4 in producing an entertaining and interesting television program, showcasing the diversity of the LGBT communities of the Bay Area and educating the public about inclusion.”

While it is still early days and the full cast has yet to be assembled, one of the Broadcast anchors has already been identified; Donna Sachet, one of San Francisco’s most elegant community leaders. Donna will inject new energy, glamour and freshness into the Broadcast.

The KRON 4 team also brings first-rate technical skill to the broadcast having broadcast, live, the annual Carnaval Parade as well as the Albertsons Bay-To-Breakers fun run.

KRON 4 President and General Manager Dino Dinovitz said:

"We're delighted to air the 2003 San Francisco Pride Parade. KRON 4 is committed to providing the best news and local programming for the diverse communities of the Bay Area, and we believe that this event is one more way we can reach out to the people we serve."

The broadcast will air on KRON 4, 10.30am – 12.30pm on Sunday June 29. The live broadcast is made possible by the generous support of Bud Light, Principal Sponsor of the event, who will be underwriting the production.

KRON 4 replaces WB20 as the Parade’s television broadcast partner. It was WB20 who first broadcast the Parade, live, eight years ago in 1995. WB20 have broadcast the Parade every year since then. Commenting, Pride Executive Director, Teddy Witherington said:

“We salute WB20 for their support and have enjoyed working with them over the years, immensely. The decision to part company was mutual. I guess after eight years we were both getting itchy feet. We look forward to a bright future with the new team at KRON 4.”

This year is the 33rd anniversary of the San Francisco Pride Parade and Celebration. The event theme is "You've Gotta Give Them Hope." The quote comes from Harvey Milk, the City's first openly gay elected official who was gunned down in City Hall 25 years ago, and is the answer he gave when frequently asked why he was an activist. The event is to be held over the June 28/29 weekend. For more information about the history of San Francisco Pride, please visit our website at: www.sfpride.org/heritage

ENDS

For further information please contact Teddy Witherington at: (415) 864 0831