December 11, 2001

Partners In Pride
Committee Launches New Program For Community Groups & Small Local Business

At the monthly “Making Contact” meeting of the Golden Gate Business Association (GGBA) this evening, the Pride Committee launches it’s Partners In Pride Program, greatly reducing the cost of participation for community groups and small, local businesses.

Pride President, Joshua Smith, said:

“Just as our local businesses have supported us over the years, so it is our duty, especially in economically less fortunate times, to support our business community and to acknowledge them for their commitment.”

The program is a one stop shop for Pride needs. The benefits include such things as Parade entry, booth, pride guide advertisement and recognition, all at a discounted rate.

If a local business wishes to enter a float in the parade, have a booth at the celebration and an advertisement in the Pride Guide and buys these components separately, the cost is 60% greater than the cost of becoming a Partner in Pride. The Partners In Pride Program not only discounts the amount payable but includes added value like recognition via the website, poster, magazine and Pride Guide. The cost of participation starts at the Lambda Level priced at $1,499. For those who want more, there is a Pink Triangle Level and a Rainbow Level. Community Groups may participate at the Family, Friend or Neighbor Level, starting at $999.

Jerry Becerra, President of the GGBA, warmly embraced the new program saying:

“The GGBA applauds the Pride Committee’s efforts to give real value to local businesses and promote commerce in the city of San Francisco. Not only will this help local merchants connect with consumers at the Pride Festival, it will serve to create greater cooperation within the LGBT Business Community.“

Partners in Pride also receive an additional benefit, a promotional extension which will be included in a Pride Passport to be distributed to visitors to the City in June, 2002. Witherington added:

“By offering a promotional extension to local visitors, we hope to drive visitor traffic to those venues and businesses at the heart of our community.”

For more information regarding the program go to:

For those who sign up prior to January 15. An article about the program, profiling the partners signed up by that date, will appear in the annual Pride Magazine.

SF LGBT Pride 2002 takes place over the weekend of June 29 and 30, 2002. The event theme is Be Yourself, Change The World.


For further information please contact Teddy Witherington at : (415) 864 0831