Diversity Rules
Pride Census Shows Audience More Ethnically Diverse - Satisfaction At Record Levels

The audience at San Francisco Pride this year was the most diverse in the 31 year history of the event. A survey of the audience, conducted at the event this year, reveals that, for the first time, almost half of the participants described themselves in terms other than ‘White/European’. Particularly, there were increases in the number identifying as African-American and Asian & Pacific Islander.

Pride President, Cecilia Chung, said:

“As a person of color, I am proud to be a part of this organization, which truly walks the walk when it comes to inclusion. The diversity in the audience is reflecting the success of our Asian & Pacific Islander and Soul of Pride stages. We look forward to more diverse venues in the future.”

When asked, “How would you describe your ethnic background?” the results were:

2001 2000
White/European 53.50% 62.8%
Latino/a 10.08% 10.3%
African American 10.08% 7.2%
Asian/Pacific Islander 8.42% 4.7%
Native American 1.96% 1.5%
Jewish 2.80% 1.5%
Other/Mixed 13.16% 11.6%

There was also a big jump in the number of under 24’s attending the event, 15% this year as opposed to 10% in 2000. The number of seniors held at around 5%. Male to Female ratio was 60/40.

The audience was also well pleased with the event. 93.17% of those attending the Celebration rated it as good (26.78%), very good (35.34%) or excellent (31.05%). A further 5.05% gave it a “satisfactory” rating making the total who were, at least, satisfied 98.23%.

Pride Executive Director, Teddy Witherington, said:

“The diversity on the Board and their vision has translated into a diverse audience and a happy audience. We have made and will continue to make great strides.”

SF LGBT Pride 2002 takes place over the weekend of June 29 and 30, 2002. The event theme is Be Yourself, Change The World.

ENDS

For further information please contact Teddy Witherington at : (415) 864 0831