Major Media Sponsors Sign Up

The San Francisco Chronicle, the largest newspaper in Northern California (circulation : 471,870), has signed up as a primary media sponsor for the 2000 San Francisco Lesbian, Gay, Bisexual, Transgender Pride Parade and Celebration. This new partnership between the Chronicle and San Francisco Pride is valued at substantially more than $500,000 and is without precedent.

Never before has a major daily newspaper joined with a LGBT community organization in an agreement so far reaching in its scope, potential impact and value. Under the agreement, the Chronicle is to produce a 16 pink page supplement which will be inserted into the edition of the newspaper to be published on Friday, June 23, 2000. In addition, San Francisco Pride will have 780 column inches in the Chronicle for promotion of the parade and celebration activities. Detailed information regarding San Francisco Pride 2000 will also be available on SF Gate, the Chronicle website.

President of the San Francisco Board of Supervisors, Tom Ammiano, said:

"The sponsorship of the San Francisco Chronicle is a most welcome gesture. Both the Lesbian, Gay, Bisexual, and Transgendered communities and the Chronicle benefit from the good will expressed and generated by such a civic partnership."

The San Francisco Chronicle joins existing media sponsors of the event in a campaign which is valued at approximately $1m this year.

WB20 will televise the entire parade 'live" on Sunday, June 25, beginning at 10:30 a.m. As they have in previous years, WB20 will be creating special segments to air in the weeks before the Pride weekend that focus on

areas of community pride. Queery.com is hosting the Pride website, with the assistance of WB20, will cybercast the Parade live. The staff of "Girl Friends" and "On Our Backs" two of the most respected women's publications will produce and publish "Inside Pride," the Official 2000 San Francisco Pride Guide. The guide, over 48 pages in size, will contain stage line-ups and a full list of related community events. The San Francisco Bay Times, again, joins San Francisco Pride as a principal media sponsor. Genre, Hero, Instinct, SF Frontiers, Curve and Q San Francisco will also be providing extensive promotion and in-kind participation. Through their support, community activities become visible and their help saves San Francisco Pride many thousands of dollars. A wide array of radio stations will be also be participating in and promoting the event. Pleasuredome will be co-hosting the House Music dance venue with KMEL 106.1. Club Papi will co-host the Latin Stage with Wild 94.9. Y93.3 will be promoting the Country Music Venue at the Celebration. Channel 104.9 will be providing assistance in relation to the Main Stage.

San Francisco Pride Executive Director, Teddy Witherington said: "The whole point about all this media support is that in our 30th year we will be reaching more people than ever before. By partnering with both mainstream and community media outlets we not only inform our traditional audience, but we also reach out and connect with society at large and with our brothers and sisters who may still be in the closet."

It's About Freedom, is the theme for the 30th anniversary San Francisco Lesbian, Gay, Bisexual, Transgender Pride Parade and Celebration. The Parade will be presented Sunday, June 25, 2000 with a weekend of Pride Celebration activities in San Francisco's Civic Center on Saturday, June 24 and Sunday, June 25.

Further information by calling the San Francisco Pride Hotline: 415.864.3733.