San Francisco Pride 2011

The San Francisco Pride Celebration draws over one million attendees during the two days of the event, making it the largest annual gathering of LGBT people in the US. 30,000 convenient pocket-sized booklets will be distributed individually to attendees on June 25 and June 26, 2011, at the 41st annual San Francisco Pride Celebration and Parade.  The event guide contains information about Pride events, including maps, a parade contingent line-up, a list of exhibitors and their booth locations, sponsors, and entertainment schedules.  To see last year's Pocket Pride, click here.

Pocket Pride ad space is the ideal way to reach event participants, to attract traffic to your booth, or to promote your business.


2009 Pocket Pride Cover

May 28 Payment Deadline
Advertising Space Deadline
Ad Art Copy Due
June 14 Pocket Guide to Printer
June 25-27 2011 SF Pride Celebration
Ad Sizes
Full Page 3.75” (w) x 4.75” (h)
2/3 Page (horizontal) 3.75” (w) x 3.125” (h)
1/2 Page (horizontal) 3.75” (w) x 2.25” (h)
1/2 Page (vertical) 1.75” (w) x 4.75” (h)
1/3 Page (horizontal) 3.75” (w) x 1.5” (h)
1/4 Page 1.75” (w) x 2.25” (h)
1/6 Page (horizontal) 1.75” (w) x 1.5” (h)
Advertising Rates
Back Cover $1800.00
Inside Front Cover $1500.00
Inside Back Cover $1200.00
Full Page $950.00
2/3 Page $750.00
1/2 Page $650.00
1/3 Page $500.00
1/4 Page $400.00
1/6 Page $250.00
Enhanced Color Listing with 50 character blurb $150.00
Enhanced Color Listing $50.00
Enhanced Listing $30.00

All exhibitors and parade contingents placing a display ad in Pocket Pride will receive an Enhanced Color Listing, with a reference to their ad page, in the exhibitor and/or parade contingents list. Enhanced listings are only available to exhibitors and/or parade contingents.

Display Ads Ordered and Paid for by January 8, 2010, will receive a 20% discount*.
Display Ads Ordered and Paid for between January 8, 2010, and April 2, 2010, will receive a 10% discount*.

*Enhanced Color Listings with blurb, Enhanced Color Listings, and Enhanced Listings are NOT subject to discounts.

Mechanicals and File Formats
No Bleed All sizes.
File Formats: .TIFF (CMYK, 300 DPI) formats ONLY
(You are responsible for your own art work)
File Submission: Upload to server or by email
(Note: An ID and password will be given to you to upload your file)

As colors appear differently on computer monitors than they do in print, please mail a hard copy of your ad for color comparison.

415-389-1515 (voice)
415-383-0229 (fax) pocketpride [at] sfpride.org